PRIVACY NOTICE
This
notice was last updated in October 2023. If you would like to access previous
versions, you can get in touch at the following email address: dataprotection@drmartens.com.
WHO
WE ARE
"Dr. Martens" (including http://www.drmartens.com.hk)
is a trading division of Dr. Martens Airwair Hong Kong Limited which is the
legal entity responsible (Data User) for the processing of your personal
information on our website and if you transact with Dr. Martens in store in
Hong Kong
Dr. Martens Airwair Hong Kong Limited 's registered
office is 2306-11, 23rd Floor, Tower 5, The Gateway, 15 Canton Road, Tsim Sha
Tsui, Kowloon, Hong Kong. Company Number 638004.
This notice describes our practices when using
personal information of:
·
our
website (drmartens.com.hk) users and online customers;
·
our
in-store customers at Dr. Martens stores; and
·
other
individuals, including the employees of our business customers and suppliers
("business contacts").
This notice will apply whether you have provided the
information directly to us or we have obtained it from a different source, such
as a third party.
We respect your privacy and we value the trust you
have placed in us by sharing your information. This notice sets out the way we
use your information:
·
what
we collect;
·
how
we collect it;
·
how
we use it;
·
why
we use it;
·
who
we share it with; and
·
the
rights to which you are entitled.
If
you have any questions or anything in this notice is unclear, please get in
touch with our Data Protection Officer at the following email address: dataprotection@drmartens.com.
DATA
COLLECTION AND USAGE
We will collect and use your personal information for
the purposes set out in more detail in this section. We will only collect and
use the personal information that is necessary to provide the relevant goods
and services listed below. The collection and use of personal information
described is obligatory for us to provide you with the relevant goods and
services and we may be unable to provide those if you refuse to provide this
personal information or permit us to use it.
As a general rule we do not process any special
categories of personal information about you. In any case we will only collect
and process your special categories of information where we have obtained your
prior explicit consent.
When and what we collect |
Purpose |
For how long |
When you make
a purchase on our website: -
Your contact details including: your name, address, email address, phone
number; -
Information about the product / service purchased; and -
Your payment details. |
We use this
information to: · Provide our
products and services; · Manage,
develop and administer our services; · Process your
order; · Take payment
from you or give you a refund; · On-board you
as a customer; and · Provide an
electronic copy of your order and/or receipt. · Help us ensure
that our customers are genuine and to prevent fraud; · Ask for
feedback on your recent purchase(s), via a third party.
|
We delete your
information when it is no longer necessary to retain for the specified
purposes which is normally two years after your last order. We do store
some types of information for longer if we are obliged by law to do so, e.g.,
to comply with bookkeeping obligations. |
When you visit
or make a purchase in one of our stores: -
Video footage from CCTV surveillance in our stores; -
Contact details, if necessary, to complete your order or to deliver the
service that you require; -
Information about the product / service purchased; -
Your payment details; -
Your email address if you choose to receive your receipt via email; and -
Your photograph, name and email address if you choose to interact with a
digital photo wall. |
We use this information to: -
Provide our products and services; -
Manage, develop and administer our services; -
Process your order; -
Take payment from you or give you a refund; -
On-board you as a customer; -
Prevent crime and for security reasons (CCTV); -
Help us ensure that our customers are genuine and to prevent fraud; and -
Ask for feedback on your recent purchase(s), via a third party. -
Send personalized offers or shopping ideas which are based on your
shopping habits (only if you have given your consent); -
Provide an electronic copy of your order and/or receipt; and ·
Print your photo or provide a digital copy to you by email. |
We delete your
information when it is no longer necessary to retain for the specified
purposes which is normally two years after your last order. We do store
some types of information for longer if we are obliged by law to do so, e.g.,
to comply with bookkeeping obligations. CCTV images
are typically retained for no longer than 30 days unless it is necessary to
retain the footage for longer to investigate a security incident or for
health and safety reasons. Where we have
a digital photo wall in store, your photo is stored with us and our third
party service provider for 13 months, in case you might want to access it
again during this period of time. |
When you register an account with us: · Your contact
details including: your name, address, email address; · Password;
|
We use this information to: -
Provide our products and services; -
Manage, develop and administer our services; -
Process your order; -
Take payment from you or give you a refund; -
On-board you as a customer; -
Prevent crime and for security reasons (CCTV); -
Help us ensure that our customers are genuine and to prevent fraud; and -
Ask for feedback on your recent purchase(s), via a third party. -
Send personalized offers or shopping ideas which are based on your
shopping habits (only if you have given your consent); -
Provide an electronic copy of your order and/or receipt; and ·
Print your photo or provide a digital copy to you by email. |
We delete your
information when it is no longer necessary to retain for the specified
purposes or when you close your account with us. |
When you
communicate with us whether in person, through our website or via email,
over the phone or via any other medium: -
Your contact details (this may include your social media account name if
that is the way you communicate with us); -
The details of your communications with us (including when you sent it,
when we received it and where you sent it from (such as our website, via
email, through social media); -
Recordings of any telephone conversations with you; and The details of our messages to you. |
We use this
information to: · Answer any
issues or concerns; · Monitor
customer communications for quality and training purposes; · Develop new
services based on the information you provide; · Improve our
services based on the information and feedback you provide; and
|
We delete your
information when it is no longer necessary to retain for the specified
purposes. We do store
some types of information for longer if we are obliged by law to do so, e.g.
to comply with bookkeeping obligations. |
When you
sign up to one or more of our services such as newsletters,
exclusive offers, surveys, competitions and notification of restocking: · Your email
address · Information
about your newsletter and marketing preferences
|
We use this
information to: · Inform you when
sizes are back in stock; · Send newsletters,
personalized offers or shopping ideas which are based on your shopping habits
(only if you have given your consent); · Carry out
competitions and contests that you participate in and to contact winners; and
|
We delete your
information when it is no longer necessary to retain for the specified
purposes or when you unsubscribe from our newsletter. |
If you are an
employee at a business contact/supplier: · Your name and
title, contact details, company name, business title, email address; · Where the
business contacts have online accounts, log-in and similar credentials and
information about use of these services; and
|
We use this
information to: · Facilitate the
smooth running of the business through communications with corporate
customers and suppliers, for example, to communicate about the goods and
services we receive from suppliers; · Enable
business contacts to access their online accounts; · Send marketing
communications to business contacts regarding our services and products which
may be of interest to our corporate customers and to promote our business and
brand; · Invite our
business contacts to events and exhibitions; · Carry out
internal analysis and research to help us improve our services;
|
We delete your
information when it is no longer necessary to retain for the specified
purposes or when you withdraw your consent. We do store
some types of information for longer if we are obliged by law to do so, e.g.
to comply with bookkeeping obligations. |
When you visit
our website: · Your
IP-address · Device
information such as operating system, unique device identifiers, the mobile
network system; · Hardware and
browser settings; · Date and time
of requests; · The requests
you make; · The pages you
visit and search engine terms you use; and
|
· We use cookies
in order to give you a better experience when you visit the website, and in
order to provide our services to you in a more efficient way, e.g., to ensure
an easy checkout process. |
We delete your
information when it is no longer necessary to retain for the specified
purposes. |
WHERE
WE COLLECT INFORMATION FROM
The majority of personal information we process
is collected directly from you for the purposes outlined in the previous
section of this notice. However, sometimes we also collect information from
other sources including payment processing companies; your bank; other entities in
our group; data brokers; and other members of a loyalty
scheme. We do this in order to:
· provide our
services;
· manage and
administer our systems;
· take payment
from you or give you a refund;
· help us ensure
that our customers are genuine and to prevent fraud;
· personalize our
service to you by complementing your behaviors and preferences;
· perform
statistical analysis and research into our customers so that we can better
understand our customers and allow us to develop and improve our services to
meet the needs and preferences of our customers; and
· combine this
information with other types of information mentioned above to create holistic
profiles of our customers which allows us to make our services more personal
and tailored to each customer's preferences and habits.
Sometimes we incidentally
collect information from public sources such as the media and social media
platforms in order to maintain market awareness and build social media branding.
INFORMATION
WE SHARE
In certain
situations, we share your personal data with partners, contractors and other
third parties:
· Our Group - We share
information about you with other members of our group of companies so we can
provide the best service across our group.
· Suppliers and
Service Providers - We share information with certain contractors, suppliers or service
providers. They may process your personal data for us, for example, if we use a
marketing agency. Other recipients / service providers include advertising
agencies, IT specialists, providers of cloud services, third party payment
processors, delivery drivers, social media platforms, database providers,
backup and disaster recovery specialists, email providers or outsourced call
centers.
· Fraud Prevention - We also share
your information with certain third parties where we have a legitimate interest
to do so. These include credit reference agencies, anti-fraud databases,
screening agencies and other partners we do business with such as other loyalty
scheme members. If we are not able to share information with certain
third-party partners who are also in our loyalty scheme, we will not be able to
offer that service.
· Legal - Your personal
information may also be shared if it is necessary on reasonable request by a
law enforcement or regulatory authority, body or agency (including the police) or
in the defence of legal claims. We will not delete personal information if
relevant to an investigation or a dispute. It will continue to be stored until
those issues are fully resolved.
· Reviews - We also
partner with third parties to collect impartial product reviews from customers
who purchase our products from this website. These third parties may contact
you via email on our behalf in order to give you an opportunity to review your
purchase. These third parties will not use your personal information for any
purpose other than to invite you to write a review and will handle your
information securely. If you do not wish to receive further emails from these
parties, please click on the unsubscribe link at the bottom of the email.
· If we are
discussing selling or transferring part or all of our business, anonymised information
may be transferred to prospective purchasers under suitable terms as to
confidentiality.
· If we are
reorganised or sold, information may be transferred to a buyer who can continue
to provide services to you. We will always inform you in advance of this taking
place.
Your personal
data may be shared if it is made anonymous, as in such circumstances the information
will cease to be personal data.
WHERE
YOUR INFORMATION WILL BE HELD
We may, directly
or indirectly through third-party entities around the world, process, store,
and transfer all of the information you provide, including your personal
information, as described in this Privacy Notice.
Your information
may be transferred to and processed in countries including (but not limited to)
the United Kingdom, Australia, Canada, India, Japan and the United States. We
will only transfer data where doing so is compliant with applicable laws and appropriate
protections are in place.
YOUR
RIGHTS
You can exercise
your rights below at any time by completing our webform above.
Alternatively,
if have any questions about this notice please contact us at: dataprotection@drmartens.com, or by
post addressed to: ‘Data Protection Officer', Legal Department, Dr.
Martens, 2306-11, 23rd Floor, Tower 5, The Gateway, 15 Canton
Road, Tsim Sha Tsui, Kowloon, Hong Kong .
When we process
your information, you have certain rights:
· You have the right to ask
us to confirm if we are processing your information.
· You have the
right to ask for access to your information.
· In case we process
information about you that is incorrect, you have the right to ask us to
correct your information.
· If we process your
information based on your consent, you have the right to withdraw your consent
at any time. The withdrawal of your consent will not affect the lawfulness of
processing based on consent before its withdrawal.
· You can, at any
time, unsubscribe from our
newsletter and opt out of electronic direct marketing.
In some cases,
your rights are limited by relevant laws, and we may be required by law or
regulation to keep your information even if you object to us doing so.
SECURITY
We are committed
to keeping your personal information safe. We've got physical, technical and
administrative measures in place to protect personal data from loss, prevent
unauthorised access or use of your information, including any modification,
disclosure, damage, alteration, destruction or other misuse.
LINKS
TO THIRD PARTY WEBSITES
Our website,
newsletters, email updates and other communications may, from time to time,
contain links to and from the websites of others including our partner
networks, advertisers and other group companies and/or social networks as
offered to you and supported by your browser.
The personal
data that you provide through these websites is not subject to this Privacy Notice
and the treatment of your personal data by such websites is not our
responsibility. If you follow a link to any of these websites, please note that
these websites have their own privacy notices which will set out how your
information is collected and processed when visiting those links. For more
information about the purpose and scope of data collection and processing in
connection with social sharing features, please visit the privacy notices of
entities through which you chose to share.
CHILDREN
We do not
knowingly collect information from children or other persons who are under 18
years old. If you are under 18 years old, you may not submit any personal
information to us or subscribe for the services. If you believe we might have
any personal information from or about a person under the age of 18, please
contact us at: dataprotection@drmartens.com, or by post
addressed to: ‘Data Protection Officer', Legal Department, Dr. Martens,
2306-11, 23rd Floor, Tower 5, The Gateway, 15 Canton Road, Tsim
Sha Tsui, Kowloon, Hong Kong.
CHANGES
TO THE NOTICE
This notice will
be changed or updated from time to time.
If we change
anything important about this notice (the information we collect, how we use it
or why) we will highlight those changes at the top of the notice and provide a
prominent link to it for a reasonable length of time following the change. We
will also notify you in advance of the changes taking effect so that you
understand what impact the changes may have on you.
LANGUAGE
The English
version of this notice prevails in the event of a conflict with other language
versions.